Website Search Engine Optimisation

Quite simply, Search Engine Optimisation (SEO) is a process designed to increase a website's visibility on search engines and improve search engine ranking. Depending on the site structure and content of your existing site, there are a number of activities which can be performed to assist in its search engine ranking.

An SEO campaign considers many aspects of a website in order to ensure that it is relevant to the keywords that visitors are likely to use when seeking your services or products. We offer a range of SEO services and strategies which are available either on an ad-hoc basis or as part of a more a formal, structured campaign or project.

First and foremost, its important to let you know that Moores Online Services offers only ethical SEO techniques and does not support unethical techniques as which might ultimately have a detremental effect on search engine rankings or have your site removed entirely.

In order to maximise the efficiency of your search engine optimisation campaign, we recommend that a number of strategies are employed as no single technique will acheive the desired effects.

Our Approach

As with our web design services, everything we do, we do with you. An initial SEO consultation will allow us to understand the scope of the project and for our SEO experts to provide you with advise as to how best approach an SEO project based on a brief analysis of your website. We will talk you through the process and the services required to meet your requirements. We will also tell you about the search engine optimisation services we offer, including:

Search Engine Keyword Analysis

The purpose of this is to identify appropriate keywords and phrases that will help you get found. Its a case of analysing your existing website highlighting what's unique to you, looking at keywords and phrases used across your industry and analysis of your competitors.

Competitor Analysis

Whether a one-off task or part of an ongoing campaign, a great deal of valuable information can be gleaned by analysing your competitors, what techniques they are adopting, what keywords they are targetting etc. This information is then used to give you the competitive edge, to ensure your campaign in planned, targetted and adjusted accordingly.

Web Page Optimisation

Once the analysis is done and we've agreed an SEO strategy including target keywords and phrases its time to optimise your existing website to take full advantage of these findings. These services can range from a simple keyword targetting exercise through to website restructuring and content editing.

Link Building Services

Link building is a technique which helps increase a sites position in search engine rankings though links back to your website from other relevant sites. It's not as simple as getting your friends and family to link their homepage back to your site as the links need to be relevant in order for search engines to count them. We can research, advise and implement an appropriate back-link strategy either as a one-off process or as part of a larger SEO campaign.