Search Engine Analysis

Before any website can be optimised for search engine ranking it's imperative that the best possible keywords and phrases are identified as these will form a key building block in the whole SEO strategy. Keyword Analysis, when performed by our SEO consultants will identify an appropriate set of keywords which will be used by potential customers / visitors. Initial keywords and phrases will be generated through:

• analysis of your existing website,
• analysis of your industry keywords and phrases,
• analysis of your competition, their website and other marketing strategies.
  

Resarch of these will determine which keywords will be most effective for your website (keyword effectiveness), our experts will recommend how to ensure your campaign targets your specific needs and not focus purely on widely used keywords which are highly competative.