Competitor Analysis

A great deal of valuable information can be gleaned by analysing your competitors, what techniques they are adopting, what keywords they are targetting etc. This information is used to give you the competitive edge, to ensure your campaign in planned, targetted and adjusted accordingly.

Ongoing competitor analysis ensures you keep ahead of the game, and helps keep your site higher ranked on the search engines. Typically a detailed monthly review of a pre-determined list of competitors is performed resulting in the production of a report illustrating what keywords are being used, what meta-data and content they have added to their sites, what their strengths and weaknesses are etc.

Information gleaned through competitor analysis can then be fed into Web Page Optimisation to ensure you take advantage of the competitors weaknesses whilst at the same time leverage their strengths.